The Singapore Tourism Board in Vietnam has unveiled a new tag line
“Your Singapore” in place of the previous tag “Uniquely Singapore”.
Its
website, www.yoursingapore.com ., enables travellers to conceptualise
and plan their Singapore travel itinerary and also share their
experiences.
The board has also finished one of its leading
lifestyle websites, 24h.com.vn, that provides the Vietnamese with
information about Singapore .
The campaign,
which will run from July 20 to January 31 next year, features several
interactive contests that will offer winners trips to Singapore .
Last year, 265,000 Vietnamese visitors travelled to Singapore./.