The Vietnamese Goods Week was launched at Geant Casino Paris Massena, the biggest supermarket in Paris, on Nov. 9.
The
10-day event, organised by the Vietnamese Ministry of Industry and
Trade (MoIT), Big C Vietnam and the holding company of Big C supermarket
chain in France, Casino Group, aims to promote Vietnamese goods in the
French market.
On display at the supermarket are around 180
made-in-Vietnam products, mainly fresh vegetables and fruits, dried and
frozen food and handicraft products.
Addressing the opening
ceremony, Vietnamese Ambassador to France Duong Chi Dung highlighted the
organisers’ initiative to organise the event, the first of its kind in
Paris. He said this is a good opportunity for Vietnamese businesses to
access French retailers and consumers.
France is the second
biggest market of Vietnam in Europe and Vietnam is an attractive market
for French entrepreneurs and investors, said the diplomat.
For
his part, Advisor to the Casino Group President Jacques Fourvel said
that he is proud of the development of Big C supermarkets in Vietnam and
that Vietnamese goods are given a special position at Casino stalls, he
added.
Head of the MoIT’s European Market Department Dang Hoang
Hai said the event is an initial step of big projects jointly carried
out by Big C Vietnam and the MoIT to help Vietnamese businesses,
manufacturers and distributors to access French partners and customers
and explore French and European consumers’ demands.
Similar events will be held in Germany in March and April next year and in the US in the future, Hai added./.