A view of Quy Nhon city (Photo: VNA)
Binh Dinh (VNA) – The south central province of Binh Dinh has launched a three-month summer tourism festival to promote its Quy Nhon city and attract tourists.

The festival, running from June 17 to September 2, aims to improve Quy Nhon’s tourism trademark.

Quy Nhon city has favourable conditions for tourism development, located in the East-West Corridor and as a gateway to the Central Highlands, southern Lao localities and northeastern Cambodian provinces.

The city has diverse terrain including plain land, hills, mountains, rivers, lakes, sea and islands, with 42km of coastline spanning and four island communes and archipelagoes.

Along with relic sites and beautiful natural landscapes, visitors to Quy Nhon can explore traditional art and festivals, craft villages and Binh Dinh martial art as well as local food.

In 2015, UK tourism magazine Rough Guides listed Quy Nhon as one of the top nine places off the normal tourist trail in Southeast Asia.

In recent years, the number of tourists to Quy Nhon has increased more than 20 percent per year, higher than the average growth of 17 percent in the southern coastal area and 15 percent nationally.

With its tourism potential and strengths, Quy Nhon aims to serve 4.67 million tourists, including 720,000 foreigners in 2020, while lengthening the average visitors’ stay to 3-4 days.

To reach the target, Quy Nhon has focused on developing unique and competitive tourism products, including sea and island tourism, resort, eco-tourism, sight-seeing, homestay, cultural, historical and gastronomic tourism.

It has also targeted investors by offering favourable conditions for projects and upgrading the province’s tourism infrastructure.

In summer 2016, Binh Dinh welcomed 3.2 million visitors. In the first six months of 2017, the province served more than 1.9 million tourists, a year-on-year rise of 19 percent, with total revenue of 990 billion VND, up 38 percent year on year.-VNA