The Central Highlands is endowed with rich and unique cultural and natural conditions and scenery for tourism development, evaluated talks on orientations to develop tourism products in the Central Highlands-Da Lat National Tourism Year 2014.

The talks were jointly held by the Ministry of Culture, Sports and Tourism, and the National Tourism 2014 Steering Committee in Da Lat city on May 27.

Accordingly, to better prepare for the National Tourism Year, the region needs to develop its available resources, complete tourism infrastructure, and improve awareness of sustainable tourism development.

Attending the talks, Hoang Thi Diep, Deputy Director of the Vietnam National Administration of Tourism, said the National Tourism Year aims to encourage localities to develop tourism to improve local economies and living conditions for local people.

The Central Highlands will develop tourism products based on traditional culture, mountain resorts and border tourism, she added.

Participants also debated the importance of environmental protection in the region’s tourism development.

The National Tourism Year 2014, themed “High mountains and thick forest of the Central Highlands”, along with Vietnam-ASEAN UNESCO Heritage Festival 2013, is part of the socio-economic events to introduce the regional nature and people to domestic and international friends.

A festival marking the 120 th founding anniversary of Da Lat city and the fifth Da Lat Flower Festival will also be held to promote the tourism industry of Lam Dong province.

The Central Highlands-Da Lat National Tourism Year 2014 will feature up to nine programmes and 17 tourism events such as a Brocade festival and regional dress fashion show, International Gong Festival, International Street Art Festival and various folk festivals and games.

The Central Highlands (or “Tay Nguyen”) is a region of plateaus in South Central Vietnam, known as a land of mysterious mountains and forests where gongs can be heard, and a world of customs that fascinate generations of anthropologists.

The region is famous for its immense coffee and rubber plantations and is home to the most endangered species of Vietnam and Southeast Asia, such as the Indochinese tiger, the huge gaur, the wild Asian water buffalo and the Asian elephant.-VNA