Vision Ethique has launched a Vietnam tourist promotion campaign, focusing on its diversity of eco-tourism sites and biosphere reserves, reported the Vietnam National Administration of Tourism (VNAT).

The French travel agent, in association with the Vietnam Culture Centre in France , has also presented Vietnam ’s cultural identity, specific culture in different parts of the country and tangible and intangible cultural heritages recognised by the United Nations Educational, Scientific and Cultural Organisation.

Vision Ethique has also planned to wage several programmes on eco-tourism and cultural tourism in the Southeast Asian nation to help French citizens explore the beauty of the former French colony.

VNAT said France is always placed as a top market, which sends some 300,000 visitors to Vietnam a year.

To join hands with the French travel agent in this effort, the Vietnam Airlines office in France organised a tour of Vietnam for representatives from the French hospitality industry, including travel agents, to boost foreign arrivals in the Year of National Tourism and the upcoming Hanoi-Thang Long millennium anniversary./.