Participants at the tourism programme (Photo: qtv.vn)

Quang Ninh (VNA) – The northern province of Quang Ninh on July 7 launched a tourism programme to promote Ha Long Bay as a clean, beautiful and friendly destination in response to the Vietnam Tourism Day (July 9, 1960).

Deputy Director of the provincial Department of Tourism Trinh Dang Thanh called on organisations, individuals and businesses to join hands in environmental protection, contributing to building Quang Ninh into a safe and friendly destination for domestic and international tourists.

He revealed that the province is focusing on improving the quality of tourism activities and services as well as preserving natural resources and protecting the environment, especially in Ha Long Bay – the world heritage site.

In recent years, the locality has employed a number of measures to develop tourism such as promoting social engagement in environmental protection, enhancing environmental inspection on travel companies, and opening courses to popularise the Law on Tourism and Law on Environment, he noted.

It also restored and expanded the area for growing trees along the coast, while encouraging investors to build eco-tourism sites and create environmentally-friendly tourism products.

The province is carrying the “Smiles of Ha Long” programme to attract visitors.

In 2015, Quang Ninh welcomed 7.7 million tourist arrivals. In the first six months of 2016, it greeted 5.4 million tourists, including 2 million from abroad, a year-on-year increase of 52 percent.-VNA