Thursday, August 17, 2017 - 5:01:21

Household appliance market readies to cool off summer

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The household appliance market in Ho Chi Minh City is speeding up promotion activities and improving services to attract consumers as the hot summer season quickly approaches.

Enterprises citywide have prepared a high stock volume of cooling products with competitive prices for customers. They have also focused on selling policies and preferential treatment for customers through numerous promotion programmes such as extended warranties, free added services and complimentary gifts.

April and May are hottest months in the southern city, leading household appliances centres to introduce attractive promotion programmes, receiving positive responses from consumers.

Previously, enterprises focused exclusively on low prices and free gifts, but have evolved to prioritise customer service.

The city’s market is expected to enjoy a 15-30 percent growth in April and May, with a particular surge in air-conditioning products./.
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