Malaysia has launched its Visit Malaysia Year 2014 (VMY2014) with the aim of luring 28 million tourist arrivals and 76 billion RM (over 23 billion USD) in tourism revenue.

At the launch of the initiative in Kuala Lumpur on January 4, Deputy Prime Minister Muhyiddin Yassin said VMY 2014 will serve as a tool to extend the bridge of friendship and promote better understanding of various cultures and heritages.

He said besides Malaysia's natural treasures of flora and fauna, stunning landscapes and intriguing culture, there are also various tourism services that will best suit any visitor coming to the country.

He added that Malaysia is well on track to achieve the goal of becoming one of the top tourist destinations in the world, especially following the Lonely Planet's Best in Travel 2014 which listed the country as one of the top 10 countries to visit.

CNN Travel also ranked Kuala Lumpur as the 4th best shopping city in the world and three of Malaysia's pristine islands and beaches -- Perhentian Kecil Island, Juara Beach and Tanjung Rhu - as among the top 50 beaches in the world.

The Deputy PM also gave his assurance that Malaysia is a safe tourist destination, adding that the government has taken measures to ensure the continued safety and security of tourists.-VNA