Illustrative image (Source: VNA)
Hanoi (VNA) – The Ministry of Industry and Trade (MoIT) aims to connect Vietnamese businesses with major European and Asian groups such as Auchan, Casino, Central Group and AEON, so that Vietnamese goods can enter foreign distribution systems.

According to Dau Tu (Investment) newspaper, Vietnam is able to export its products via goods distribution systems in Casino (France), Metro Cash&Carry and Sehrgos (Germany), Makro (Republic of Czech), Coop and Conad (Italy), AEON and Lotte in Asia.

Head of the European Market Department under the MoIT Dang Hoang Hai said since 2011, the ministry has hosted dozens of events, including the Vietnamese Goods Week in Europe and Asia, to promote locally-made products to overseas distributors.

He added that such events have helped increase export turnover of Vietnamese goods in the Japanese AEON system from 18.2 billion JPY (16.4 million USD) in 2013 to 23.4 billion JPY (21.09 million USD) in 2014.

Vietnam exported 19.6 million USD worth of goods via the Republic of Korea’s Lotte system in 2014, and 30 million USD through Casino in 2015.

Director General of AEON Vietnam Nishitoghe Yasuo mentioned some Vietnamese export products in its supermarket chain such as tra fish, fruits, garment-textiles, food and household utensils. 

In 2016, AEON imported about 200 million USD of made-in-Vietnam commodities, mainly apparel products and food, he said, adding that the Japanese retailer plans to order more from Vietnam soon.

After being acquired by the Central Group of Thailand, Big C supermarkets have opened up more opportunities for Vietnamese goods to enter other major markets.

Tran Thanh Hai, who is in charge of external and legal affairs at the group, said Vietnamese businesses can promote exports through Big C distribution and sale channels.

In 2015, the group set up a company in Vietnam to buy and export locally-made products to the European market, earning nearly 25 million USD in revenue.

This year, the Ministry of Industry and Trade will work to increase the presence of Vietnamese goods in foreign markets, focusing on staples such as garment-textile, footwear, seafood, coffee, tea, vegetable and fruits, timber products and home decoration.

By 2020, Vietnam is expected to export products to more big distribution systems in Europe, North America, Southeast Asia, and North East Asia, particularly in countries that sign free trade agreements with Vietnam.-VNA