Vietnamese Ambassador to France Nguyen Ngoc Son speaks at the Peugeot event (Photo: VNA)

Paris (VNA) – French automaker Peugeot held an event at the Vietnam Embassy in France on April 1 to mark the return of its high-end scooters to the Southeast Asian country after 60 years.

At the event, Vietnamese Ambassador to France Nguyen Ngoc Son said the comeback reflects the Vietnamese market’s appeal to foreign investors.

Peugeot Scooters’ distribution network in Vietnam will benefit local consumers in terms of prices and services, he added.

Eric Mougin, Marketing and Style Director at Peugeot Scooters, said the company has studied the Vietnamese market to come up with a suitable business strategy.

Peugeot scooters were once very popular in Vietnam, while recent technologies have made them cope well with the local weather conditions, he noted.

He said Peugeot sees little competition in the local market segment of high-end scooters, expressing his belief in potentials and opportunities Vietnam could offer.

The event also honoured two French nationals – Samuel Felice and Ambroise Prince, who have travelled from Paris to Ho Chi Minh City on the Peugeot Django scooter. Their journey spanned 12,000 km through 14 countries.

Samuel Felice and Ambroise Prince (L). (Photo: motosaigon.vn)

The men said they were inspired by a journey on Peugeot S57 scooters from Sai Gon (now Ho Chi Minh City) to Paris made by two French 60 years ago.

They said the memorable road trip has enabled them to meet interesting people and behold beautiful landscapes.

Their journey on map (Photo: motosaigon.vn)

Peugeot is placing high hope on success in the Vietnamese market for further expansion to neighbouring markets, such as China, India and Indonesia.-VNA