Vietnam is stepping efforts to promote national brands via local products. (Source: tapchi247.com)

Hanoi (VNA) – A forum on the promotion of national brands via local products was held in Hanoi on July 13 with the goal of encouraging businesses to participate in the national brand programme.

Speaking at the forum, Deputy Minister of Industry and Trade Do Thang Hai said building and developing the country’s overall competitiveness, including regional brands, is one of the important factors during the integration and development process.

Do Kim Lang, Deputy Head of the Trade Promotion Agency, said the forum provided a chance for localities to share their experience in building regional brands, while managerial agencies, experts and businesses could discuss issues related to building brands for businesses, products and regions.

According to Nguyen Quang Minh, Vice Chairman of Hung Yen Province People’s Committee, besides building brands, the protection of brands is of equal importance.

At the forum, experts said in order to have agriproduct brands able to compete domestically and globally, it is necessary to synchronously implement many solutions, including perfecting mechanisms, policies and the legal system to build and protect brands.

They also stressed the need for a strategy for developing sustainable agriproducts based on the relationship between agriproducts and the human and social environment.-VNA