Customers at Co.opmart supermarket (Photo: saigondautu)

Hanoi (VNA) – The Saigon Union of Trading Co-operatives (Saigon Co.op) is affirming its status as Vietnam’s leading retailer by opening additional 8-10 Co.opMart supermarkets this year.

In addition, it will build one Sense City commercial centre and launch 65 Co.op food stores and 500 convenience store called Co.op smile.

The company will also flesh out its brand-new business model- Co.opMart Finest that connects multimedia and other forms of shopping.

It also runs the programme “Accumulating Stamps to Exchange for Gifts” until July 30 for customers holding Co.opmart cards. The programme has been launched in collaboration with Brand Loyalty that enables customers to collect a set of high-quality crystal imported from Germany.

According to Nguyen Anh Duc, permanent deputy general director of the Saigon Co.op, constant updates of international trends and renewal of promotional programmes will help the company bring practical benefits to its customers while connecting consumers and the supermarket.

The move also fosters the consumption power of the Co.op market chain’s products, 90 percent of which are made in Vietnam, he added.-VNA