Friday, August 18, 2017 - 19:49:02

Singapore franchises scout Vietnam

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Singapore franchising companies are looking to enter Vietnam and will organise a conference in HCM City this month to meet with potential partners.

Vietnam 's rapid economic growth and its young and dynamic consumers are the main reasons Singaporean franchisers are eyeing the market, Hsien Naidu, the director of Singapore 's Astreem Corporation Pte Ltd, the organiser and a partner of the Singapore Franchising&Licensing Association, said in a press release.

Present at the Top Franchise Asia 2011-Vietnam Edition on May 26 will be Singaporean franchises in the food, beverage, and lifestyle sectors like Country Chicken, Don's Pie, Empire State, Popeyes, Snackz It!, Auito Saver, Kooshi, Mondo and Pazzion, KinderGolf, and FMDS.

It will be a great opportunity for franchisers and franchises to come together and make a contribution to the development of Vietnam 's franchise market, Naidu said.

It will also provide business owners with knowledge of franchising, opportunities to expand their business locally and across borders, and meet established Singaporean brands that are ready to enter the Vietnamese market, she said.

Vietnam has a population of more than 87 million of whom a majority are young, a segment that is highly receptive to modern offerings, she added./.
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