Visitors at the event (Photo: VNA)

HCM City (VNA) - Japanese electronics giant Sony is showcasing its latest products and technologies at a three-day event that opened on September 23 in both Ho Chi Minh City and Hanoi.

The fourth iteration of the Sony Show has five main zones called Xperia, Bravia, Game Zone, Hires Audito and Extra Bass, and Alpha.

PlayStation is the highlight of the show, allowing people to try out the latest games using the most advanced technologies. There are also attractive contests.

On the occasion, Sony has launched the new Xperia XZ smart phone. With a 13MP front camera, the new phone is targeted at selfie lovers.

The phone, which will come in of black mineral, platinum, and Forest Blue colours, will hit the market on October 3.

Sony said discounts of up to 30 percent are on offer on many products.

The event, on at HCM City’s Youth Cultural House in District 1 and Hanoi’sVincom Royal City, opens from 9.30am to 7.30pm daily.-VNA