Support to help craft villages build own brands
Supporting craft villages to build their own brands amidst strong international integration is a priority of the Vietnam Association of Craft Villages (VACV), said Chairman Luu Duy Dan on January 20.
Blacksmiths of Da Sy blacksmithing village in Hanoi's Ha Dong district (Photo: hadong.hanoi.gov.vn)Hanoi (VNA) – Supporting craft villages to build their own brands amidst strong international integration is a priority of the Vietnam Association of Craft Villages (VACV), said Chairman Luu Duy Dan on January 20.
At the VACV’s 10th founding anniversary celebration in Hanoi, Dan said his organisation will actively help its members build brands, register trademarks, and export products.
The VACV will step up personnel training for small-and medium-sized enterprises, especially in business administration, international practice and e-commerce, as Vietnam is strongly integrating into the world.
To revitalise craft villages, the association will help the villages cooperate with one another, modernise production and environmental treatment technologies, and create highly aesthetic products. More exemplary artisans will also be honoured, Dan said.
He noted that the VACV has organised over 200 fairs, exhibitions and customer meetings over the past decade to promote the sale of handicrafts. It has also offered training to over 8,330 craft students, and honoured 57 outstanding craft villages and over 330 artisans.
The association has worked with partners from Japan, the Republic of Korea, China and Germany, the Japan International Cooperation Agency, and the UN Development Programme to advertise the villages’ products, he added.
Data shows that Vietnam has 5,096 craft villages, including over 400 traditional ones. It boasts more than 200 types of handicrafts with many of them dating back centuries ago such as Van Phuc silk, Ngu Xa bronze products, Bat Trang ceramics, and Kim Bong wood products.-VNA
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