The Tourism Authority of Thailand (TAT) is engaging in an online and social media campaign to promote the country as a luxury destination for worldwide travellers and attract 28 million international visitors next year.

The target of the campaign is to turn Thailand into a premium brand and to upgrade the place from a value-for-money destination into a luxury destination for worldwide travellers and internet users in year 2014.

TAT has created a number of online campaigns, such as the "Happiness You Can Share", "Find Your Fabulous" and "Experience Sharing" projects, in order to provide real experiences for travellers and allow them to explore exciting discoveries.

It now has 3.4 million users via the Amazing Thailand website, 420,000 'Likes' via the Amazing Thailand Facebook fan page, up to 89,000 Twitter followers for @go2Thailand, 50,000 followers at Google+ and 7,000 Instagram followers for @Tourism Thailand.-VNA