Thua Thien-Hue develops collective brands for traditional products

The central province of Thua Thien Hue, Vietnam’s former capital city, said that it would develop collective brands for preserving traditional craft villages and serving tourism development.

Phan Ngoc Tho, Vice Chairman of the provincial People’s Committee, said from now to 2020, the province will focus on determining the intellectual property rights for collective brands and marks for specialties and craft village products.

The idea aims to produce stable quality goods and improve the value and pervasiveness of traditional products to serve the development of other fields such as tourism and services and protect the cultural identities of Hue and Vietnam in general, said Tho.

Among products chosen to take part in the programme are Hue salted shredded meat, Hue royal tea, Hue cajuput oil and Hue Phap Lam (ceramic-coated copper products).

Hue sesame candy will be registered for protecting the brand overseas.

Thua Thien-Hue has so far built collective brands and geographical indication for Hue copper-casting products, Hue conical hats, Hue sour shrimps and Hue beef noodle.

The province is also encouraging the development of local collective brands for Quang Dien red rice, Quang Tho centella, Chuon village alcohol, Thuy Thanh fragrant rice and Vinh Loc watermelon.

The central province currently has 88 traditional craft villages with more than 2,600 establishments in total.-VNA