Customers visit Vietnamese pavilion (Illustrative image. Source: VNA)
Tokyo (VNA) – Twenty-two Vietnamese businesses are selling various kinds of products at a fair opened in Saitama prefecture, Japan , on September 2.

On sale are Vietnamese key staples such as farm produce, processed food, beverages, apparels, footwear, electronic tools and household commodities.

The Viet Nam Fair, held by the Ministry of Industry and Trade, the Vietnamese Embassy in Japan , and the Japanese retail group AEON, enables Vietnamese firms to make inroads in the market and expand relations with Japanese trade partners.

Speaking at the opening ceremony, Vietnamese Ambassador to Japan Nguyen Quoc Cuong said the fair was first held at supermarkets of AEON, which is expected to bring more goods from Vietnam to Japan and vice versa.

Trade Counselor to Japan Nguyen Trung Dung described the fair as a shortcut to promote trade in Japan .

Chief representative of AEON Group in Vietnam Oyama Nagahisa told reporters from the Vietnam News Agency that he believes the Southeast Asian country will become an attractive market in the future with young population and high purchasing demand.

AEON will support Vietnamese enterprises to develop marketing strategies, he confirmed.

Deputy director of the Asia-Pacific Market Department under the Ministry of Industry and Trade Le An Hai said AEON is a Japanese leading retail group with annual revenues of up to tens of billions of USD and a network spreading around the world.

The Viet Nam Fair, thus, creates a brilliant opportunity for Vietnamese businesses to penetrate into the market.

The event will run until September 4 with expected participation of around 30,000 visitors.-VNA