Vietnamese booth at the fair (Photo: VNA
Berlin (VNA) – As many as 32 Vietnamese tourism businesses are participating in the International Tourism Exchange Berlin (ITB) 2017 in Germany, which runs from March 8 – 12.

The Vietnamese delegation is led by Ha Van Sieu, Deputy Director General of the Vietnam National Administration of Tourism. 

Covering an area of 200 sq.m, Vietnamese booth features the beauty of Vietnamese nature, culture and people.

Vietnam’s tourism sector will organise press conferences and art performances at the Vietnam House to introduce destinations, unique tourism products and policies for tourism development. 

Meetings between Vietnamese and international tourism companies will also take place during the event.

As the most important event of the world’s tourism industry, ITB Berlin 2017 attracts 10,000 tourism management agencies, businesses, hotels and resorts from 180 countries and territories. 

It serves as a venue for international enterprises to share experience and look for partners as well as provides visitors with varied tourism information. 

In 2016, the event drew 180,000 visitors, with contracts valued at more than 7 billion EUR (7.4 billion USD)-VNA