Vietnam’s potential to export seafood to Australia is relatively high, and the fishery industry needs to promote and diversify its products to boost exports, said Nguyen Bao, Head of the Vietnam Trade Office in Australia .

Australia imports around 200,000 tonnes of seafood each year – a quarter of this is from Vietnam . It is Vietnam’s 5th largest seafood market. In 2012, Vietnam generated over 182 million USD from seafood exports to the country, a year-on-year increase of 11.69 percent.

To increase seafood exports to Australia, Bao said the industry should concentrate on guaranteeing the safety of its food, intensify trade promotion activities and popularise products.

It should also export semi-processed and processed products to meet Australian demand. This will increase the diversity of the industry’s products, enhance market penetration and raise revenue, he added.

Chairman of the Seafood Importers Association of Australia Norman Grant shared the same view on measures to increase Vietnamese seafood exports. He stressed the importance of raising Australian people’s awareness of Vietnam ’s seafood quality because false information has resulted in a fall in consumption.-VNA