Vietnamese coffee seeks foothold in RoK
Vietnamese coffee and investment opportunities in the industry were introduced at the 15th Seoul International Café Show, which wrapped up in the Republic of Korea on November 15.
Me Trang coffee at the Café Show (Source: VNA)Ngo Xuan Ty, a representative from the Trade Office of Vietnamese Embassy in the RoK, said Vietnamese coffee trademark is not well-known among Koreans, as most coffee imported from Vietnam is used as an ingredient in RoK coffee products.
Therefore, when participating in the show, Vietnamese businesses wish to invite visitors to enjoy the country’s typical products like Arabica and Robusta.
Luong The Hung, Chairman of the Board of Directors and General Director of the Me Trang Coffee Joint Stock Company, shared that the company’s products received a lot of positive feedback from visitors. Many RoK partners also came to seek business cooperation opportunities with the company.
He suggested Vietnamese enterprises coordinate closer to build a trademark for Vietnamese coffee products, together with a nation policy to promote the coffee.
Café Show is the largest coffee fair in the RoK, showcasing coffee-related products and machines.
This year’s four-day event, the biggest of its kind in Asia, featured more than 2,000 booths from 360 businesses from 35 nations. It drew more than 100,000 visitors.
The RoK is a potential market for Vietnam’s coffee exports, as it is the world’s 11th biggest consumer of coffee.
Vietnam is the second largest coffee supplier for the country, with a total export volume of more than 32,000 tonnes worth 70 million USD in 2014.-VNA
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