Vietnamese goods are being showcased at an event jointly held by the Vietnamese Ministry of Industry and Trade and Germany’s Metro Cash & Carry Group, which aims to promote and intensify the direct export of Vietnamese products to European consumers and distribution systems.

Speaking at the opening ceremony on June 26, Minister of Industry and Trade Vu Huy Hoang said that Vietnam and Germany have lifted their partnership to a strategic level. The two countries’ two-way trade reached nearly 7.7 billion USD in 2013.

He expressed his hope that the week-long activity in the European country will enable Vietnamese producers to learn more about the taste of European customers to meet their future needs, through Metro systems.

The minister highly valued Metro’s operation in the Vietnamese market, saying that the chain has contributed importantly to boosting the economic, trade and investment ties between Vietnam and Germany.

Metro is present in 29 countries and territories with 752 distribution centres, 19 of which are in 14 Vietnamese localities.

In the afternoon of June 26, Minister Hoang held a working session with Berlin’s Governing Mayor Klaus Wowereit seeking to further promote the cooperation in economics, trade and investment between Vietnam and the capital.-VNA