The “Vietnamese people prioritize using Vietnamese goods” campaign has been very successful in building customer trust in the quality of Vietnamese products.

The radio Voice of Vietnam (VOV) quoted a recent survey by the Steering Committee for the campaign in Ho Chi Minh City as saying that over 96 percent of surveyed people said they have gained confidence in the overall quality of Vietnamese products.

According to Deputy Director of Hanoi Department of Industry and Trade, Tran Thi Phuong Lan, the “Vietnamese people prioritise using Vietnamese goods” campaign has increased public awareness and confidence in the Made-in-Vietnam brand.

Roughly 62.8 percent of respondents said they have recommended their friends and relatives to purchase Vietnamese goods. While 28.15 percent of respondents said they have opted more often to purchase Vietnamese goods over foreign products and services.

According to the survey, over the past five years, the Vietnamese purchasing power for domestic products has increased from 50 percent to 85.8 percent. Around 52.5 percent of respondents said at least 80 percent of their consumption goods were locally made products.

The localization rate of material inputs have also surged by 25 percent, which bodes well for the long-term prosperity of the national economy, according to the survey.

However, Industry and Trade Deputy Minister Ho Thi Kim Thoa also said fake goods are still sold on the Vietnamese market. These fake goods are costing Vietnamese firms huge of money, workers’ jobs and damaging the country’s economy. The Deputy Minister called for drastic measures to tackle that thorny issue.-VNA