Illustrative image (Source: Internet)
 
HCM City (VNA) – Measures to involve Vietnamese small and medium-sized enterprises (SMEs) in the global market through digital solutions was discussed at a workshop held by the US-ASEAN Business Council and the Vietnam Chamber of Commerce and Industry (VCCI) in Ho Chi Minh City on June 15.

Sanket Ray, CEO of Coca-Cola Vietnam, said the workshop serves as a forum for US multinationals to share experience with Vietnamese SMEs in digital marketing.

Vo Tan Thanh, VCCI’s Director in Ho Chi Minh City suggested the State renovate policies to improve the business climate, especially programmes to support enterprises in increasing investment for science and technology, human resources development, renovation and creativeness and economic digitalisation.

According to Thanh, the Government has made every effort to improve the business climate.

The VCCI worked with Microsoft Vietnam to deploy a project to support Vietnamese SMEs in sustainable development, aiming to help enterprises access new business opportunities and cope with sustainable development challenges, he noted.

The project focuses on assisting firms operating in materials, service and trade, he added.

Experts said the retail is a promising sector in Vietnam thanks to the increasing income of the middle-class and consumer confidence.

Effective use of technology and cooperation with experienced logistics suppliers will help Vietnamese SMEs in Asia and globally, they said.

Daryl Tal, CEO of UPS Vietnam Company said online customers in Asia have a deep understanding of technology and can catch up with technology trends very quickly, so it is necessary to optimise the electronic supply chain to attract more customers.

In 2017-2018, Vietnam is aiming to keep pace with other ASEAN nations in improving its business climate and promoting international integration in the context of the 4th industrial revolution and economic digitalisation.-VNA