Vietnam National Brand Week 2024 opens
The Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoi on April 16.
Deputy Minister Nguyen Sinh Nhat Tan speaks at the opening ceremony. (Photo: VNA)Hanoi (VNA) – The Trade Promotion Agency under the Ministry of
Industry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoi
on April 16.
In his opening remarks, Deputy Minister Nguyen Sinh Nhat Tan, who is also Vice Chairman of the Vietnam Value Programme Council, hailed the Vietnamese business community’s efforts to promote the growth of the Vietnam National Brand amidst geopolitical volatility that has negatively impacted the domestic production, trade, and investment.
The Vietnam National Brand skyrocketed 102% during 2019-2023, valued at 498.13 billion USD in 2023, he said, citing a report by the UK’s brand evaluation consultancy Brand Finance.
The Southeast Asian country ranked 33rd out of the 121 countries and territories in terms of brand value last year, which affirms its prestige and better position in the international arena and demonstrates its stature in the international integration.
At the awarding ceremony in 2022 (Photo: VNA)
Over the past 20 years, the Vietnam National Brand programme has supported localities, associations, and enterprises
to develop their brands, and raised public awareness of the strong connection
between the national brand, and product and business brands to improve
national competitive edge, he stressed.
An international forum on Vietnam National Brand, themed “elevating the core values”, was held in the framework of the week, serving as a venue for management agencies, experts, and domestic and foreign organisations to discuss measures to build and develop brands./.
In his opening remarks, Deputy Minister Nguyen Sinh Nhat Tan, who is also Vice Chairman of the Vietnam Value Programme Council, hailed the Vietnamese business community’s efforts to promote the growth of the Vietnam National Brand amidst geopolitical volatility that has negatively impacted the domestic production, trade, and investment.
The Vietnam National Brand skyrocketed 102% during 2019-2023, valued at 498.13 billion USD in 2023, he said, citing a report by the UK’s brand evaluation consultancy Brand Finance.
The Southeast Asian country ranked 33rd out of the 121 countries and territories in terms of brand value last year, which affirms its prestige and better position in the international arena and demonstrates its stature in the international integration.
At the awarding ceremony in 2022 (Photo: VNA)An international forum on Vietnam National Brand, themed “elevating the core values”, was held in the framework of the week, serving as a venue for management agencies, experts, and domestic and foreign organisations to discuss measures to build and develop brands./.
You should also see
InfographicHo Chi Minh Campaign: A shining landmark in the nation’s history
The general offensive in the spring of 1975, with the historic Ho Chi Minh Campaign as its pinnacle, ended successfully, leading to the ultimate victory of the resistance war against the US aggressors and the country's reunification.
See more
Business
Four-month public investment disbursement reaches 14.66% of target
The disbursement of public investment in the first four months of this year was estimated to meet 14.66% of the set target and 15.65% of the plan assigned by the Prime Minister, according to the Ministry of Finance.
Business
Vietnam secures remarkable economic successes since national reunification
Since the national reunification on April 30, 1975, Vietnam has obtained admirable economic achievements and is now on its way to become the 20th largest economy in the world.
Business
CPI in April inches up 0.07%
The consumer price index (CPI) in April inched up 0.07% from the previous month and 4.4% year on year, mainly fueled by a petroleum price hike, the General Statistics Office (GSO) said on April 29.
Business
RoK burgeoning market for Vietnam’s agro-forestry-fisheries exports
Vietnam’s agro-forestry-fishery exports to the Republic of Korea (RoK) have surged thanks to the bilateral Free Trade Agreement (VKFTA), topping 2 billion USD annually during 2016 - 2023, and the Northeast Asian country is forecast to remain an attractive market in the coming time.
Business
RoK shopping centre in Vietnam attracts 6 million visitors in six months
Lotte Mall West Lake Hanoi, invested by the Republic of Korea (RoK)’s Lotte Group, welcomed 6 million visitors from its inauguration in September, 2023 to late March, the RoK’s Dong-a Ilbo newspaper reported.
