2021 national promotion month launched
Hanoi (VNA) – A national promotion
month - Vietnam Grand Sale 2021 - was launched on December 1, with the aim of removing difficulties, seeking opportunities
to expand markets, promoting domestic consumption,
and recovering business in the post-COVID-19 pandemic period.
The event, which is organised by the Vietnam Trade Promotion Agency (Vietrade)
under the Ministry of Industry and Trade (MoIT), will last until January 1 next
year.
Speaking at the launching ceremony, Deputy Minister of Industry and
Trade Do Thang Hai said, with a diverse and harmonious combination of traditional and
e-commerce activities, the national promotion month is expected
to attract the participation of enterprises in all fields and economic sectors
of Vietnam as well as the response of a large number of customers across the
country.
The close coordination between state management agencies in
guiding promotional activities of enterprises will contribute to ensuring
transparency and full compliance with regulations as well as the efficiency of
businesses and the interests of consumers, he said, adding that enterprises can carry out promotion programmes with special offers of
up to 100 percent during the month.
The MoIT believed that with the response of localities,
industries, businesses, especially from tens of millions of Vietnamese
consumers, the programme will effectively stimulate consumer demand,
boosting the circulation of goods and services across the country, helping firms revive production
and business activities, contributing to the country's economic recovery.
According to the Deputy Minister, the 2021
national promotion month is one of the
activities that the ministry has been implementing, including a series of programmes
that provide consultancy and information on import and export markets and those on connecting trade with the American,
European and Asian markets.
The MoIT expected that this year’s programme will also
achieve good results because it is held on the occasion of Christmas and the
year-end days, thereby consumers’ spending will increase significantly, Thang said, adding that this will contribute to stimulating the
demand for consumption of goods, towards the flexible and effective implementation
of the "dual goal" under the direction of the Government and the
Prime Minister./.