50,000 products on sale for online shopping day hinh anh 1Website OnlineFriday.vn counted millions of hit. (Source: Organisation board)

As many as 50,000 products in various categories are on sale at the website www.OnlineFriday.vn during August 28, according to the Vietnam E-Commerce and Information Technology Agency under the Ministry of Industry and Trade.

The fall online shopping day is to prepare for the upcoming 2015 Online Friday slated for December 5.

A majority of the items are electronic products offered by more than 500 major brands in Vietnam on the occasion of the upcoming National Day (September 2), as well as clothing for the new school year, which starts next month.

More than 2,000 items will be showcased in the BigOff shopping event from 17:00 – 20:00 in the Times City urban zone in Hanoi.

Consumers making online purchases at the event will receive special discounts, free shipping and other incentives from participating businesses.

Director of the agency Tran Huu Linh said the Online Friday programme aims to encourage Vietnamese to buy domestic products as well as to promote e-shopping practices.

On the occasion, the agency also selected the best logo for Online Friday in a contest launched from July 16 – August 7 this year. First prize went to Dang Van Nam from Hanoi.

During the first Online Friday held on December 5 of last year, traders recorded sales worth 7.5 million USD. Its website www.onlinefriday.vn counted over 10 million hits.

This year, the ministry expects to see the participation of 2,500 traders with roughly 15,000 discounted items, generating 25 million USD – tripling last year’s figure.-VNA