A worker tends to orchirds in the Central Highlands Province of Lam Dong (Source: VNA)

Lam Dong (VNA)
– Central Highlands Lam Dong province has set a target of expanding the export of Da Lat-branded flowers from the current 10 percent of the total output to 30 percent by 2020.

The provincial People’s Committee said to achieve the export goal, a comprehensive renovation in investment strategy, farming techniques and thinking of doing business of both farmers and enterprises must be carried out.

The province currently has 7,600 ha under flowers, with an annual output of more than 2.5 billion flowers.

However, the export remained modest at 26 million USD in 2015, much below the potential of the province which has a cool climate all year long and fertile soil.

The Committee said a majority of farmer households were slow in revamping their farming techniques lading to flower plantations remaining scattered, resulting in low value adds.

Experts say farmers and companies must connect with each other to set up a value chain for enhancing flower quality and output, which was considered a solution to expanding exports.

Currently, the export of Da Lat flowers was mainly from farms such as Da Lat Hasfarm, Flower Forest Da Lat and Bonnie Farm.-VNA