The An Binh Bank (ABBank) and the Prudential Vietnam Life Insurance have announced to expand their cooperation following their initial success of the bancassurance product – an insurance product sold by banks.

Since launching last April with 12 initial transaction offices, the two partners have earned API (annual premium income) exceeding 1 billion VND, an optimistic figure for their cooperation via the bancassurance product – a new business model in Vietnam.

As a result, the two sides will expand the network to 20 transaction offices in both Ho Chi Minh City and Hanoi .

Customers at ABBank branches and transaction offices are able to access insurance products of Prudential.

Prudential has had more than 70 similar joint efforts in 12 Asian countries, said Prudential Vietnam General Director Jack Howell, adding that in Vietnam , Prudential’s partners are ABBank, Standard Chartered and Agribank.

ABBank General Director Nguyen Hung Manh said he believed that the cooperation would enhance effectiveness in serving customers, meet their comprehensive financial demands and provide better cares./.