The 28th Asian Advertising Congress (AdAsia 2013) wrapped up with a ceremony themed “Sound of five continents tones” in Hanoi on November 14, after four days full of activities.

Addressing the ceremony, Dinh Quang Ngu, President of the Vietnam Advertisement Association, emphasised that the congress has helped improve public awareness of the power of communications and advertisement in popularising knowledge as well as a nation’s images and its tangible and intangible products.

The event also looks to raise business ethics in designing and creating promotional products deeply imbued with Vietnamese culture and national identities .

Congratulating the congress’s success, Chairman the Asian Federation of Advertising Associations Pradeep Guha declared the event reached more achievements than the sharing of experience and improvement of ethics in advertising.

The chairman also voiced his hope that the 29 th and 30 th congress to be hosted by Taiwan (China) and Indonesia, respectively, will continue the achievements.

AdAsia is the largest biennial event of the Asian advertising sector, attracting the participation of celebrities, representatives from leading telecommunications and advertising corporations, regional and international experts in economics, cultural and social affairs.

This year’s event allowed participants to dialogue with nearly 20 internationally renowned lecturers in the sphere of advertising.

Vietnam hosted the 55-year-old congress for the first time.-VNA