The country’s first ever International Advertising Equipment and Technology Exhibition, VietAd 2010, is scheduled to open on August 5 in HCM City . It is expected to attract nearly 250 domestic and foreign companies.

It’s a chance to promote trade between domestic and foreign advertising companies and for enterprises to introduce their advertising products and services to potential customers, said Dinh Quang Ngu, president of the Vietnam Advertising Association and head of the exhibition’s steering committee.

“The country’s advertising industry is still young in comparison with regional and international counterparts,” Ngu said, adding that a lot of technology needed to be imported.

The country has more than 5,000 companies operating in the industry, which earn a total of 1 billion USD a year.

Companies specializing in printing, electric signs, audio and lighting systems and advertising services will showcase their products and services at more than 400 booths.

A job festival and seminars on Vietnam and China ’s advertising industries and media, and advertising human-resource training will be held during the event.

The three-day event is co-organised by the Vietnam Advertising Association, Vietnam Printing Association, HCM City Advertising Association and Dong Nam Advertising and Commercial Promotion Joint Stock Company./.