
B2C e-commerce market in bloom
Vietnam’s B2C e-commerce market in 2024 has experienced growth of 18-20% in the first ten months of 2024.
Vietnam’s B2C e-commerce market in 2024 has experienced growth of 18-20% in the first ten months of 2024.
Vietnam’s business-to-consumer (B2C) e-commerce export value is estimated at 145.2 trillion VND (5.8 billion USD) by 2028, with micro, small and medium-sized enterprises (MSMEs) projected to contribute 25%.