Illustrative image (Source: VNA)

Ben Tre (VNA) – A “Ben Tre coconut village day” programme will run on e-commerce platform lazada.vn on April 25 to bring the Mekong Delta province’s coconut products to a wider community of online consumers.

The event was unveiled at a conference held in Ben Tre on April 9. The conference aimed to show local coconut firms and producers how to trade on the platform.

Lazada said it will support them via a series of incentives, including free-of-charge online stall opening, online sale training courses, as well as advertisement campaigns on TV, newspapers, and social networks.

Vo Quoc Tuan, Lazada director of public relations, said the event is part of the company’s online speciality village programme, which helps rural startups nationwide expand their businesses online.

Ben Tre is the first locality to kick off the programme, he added.

The province is home to 163,000 households involved in farming 71,000 ha of coconut tree, or half of Vietnam’s coconut-growing land. They produce 800 million coconuts and ship about 200 million USD worth of coconut products abroad annually. Ben Tre’s coconuts are exported to about 84 countries and territories worldwide. –VNA