Better quality, prices to turn local products into consumers’ first choice

Domestic businesses need to focus on applying cutting-edge technologies to improve their product quality and cut down prices so that made-in-Vietnam products can truly become the first choice of Vietnamese consumers.
Domestic businesses need to focus on applying cutting-edge technologiesto improve their product quality and cut down prices so thatmade-in-Vietnam products can truly become the first choice of Vietnameseconsumers.

So said participants at a workshop held by the Vietnam Private Business Association (VPBA) in Hanoi on December 27.

DuongDuy Hung, Deputy Director General of the Ministry of Industry and Trade(MOIT)’s Domestic Market Department, pointed out to numerous weaknessesof domestic production such as the monotony of product design anddiversity, uncompetitive prices, businesses’ neglect of goods promotionand consumer services, the lax connection between manufacturers andsellers, and the slack market watch.

Raising competitiveness mustbe conducted regularly, continuously and on the long-term base, saidVPBA Vice Chairman Ngo Van Diem, adding that Vietnam needs to improveits national competitiveness, build an appropriate development plan, andcreate a fair competition environment and a favourable businessclimate.

He suggested the country help enterprises increase theircompetitiveness while companies also need to partner with one another,abolish the mindset of hunting for short-term profits, and invest morein personnel training.

According to a recent survey on outcomesof the five-year implementation of the campaign “Vietnamese peopleprioritise the use of Vietnamese goods”, 92 percent of questionedconsumers were interested in the drive, 57 percent of them recognisedthe campaign’s communication efforts, and 63 percent prioritised usingdomestic products. This survey was carried out by the Party CentralCommittee’s Commission for Communication and Education.

Theamount of textile and garment materials imported from China droppeddramatically to 37 percent, compared to 75-80 percent in the previousyears, said a report compiled by the MOIT and the Ministry of Planningand Investment in September.

There is also an increasing trend,especially in cities, that local consumers buy domestically made apparelalthough smuggled products are dwarfing local ones.

While someforeign brands are dominating the market of formula milk, most of otherproducts such as yogurt and condensed and fresh milk on sale are made byVietnamese companies like Vinamilk and TH True Milk, the reportshows.-VNA

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