Bright future for Vietnamese mobile game industry

More than 70 percent of games are developed specifically for smartphones, while thousands of new games are downloaded every day. With such growth, the future is bright for the mobile game industry, according to the English language news website VietNamNet Bridge.
More than 70 percent of games are developed specifically forsmartphones, while thousands of new games are downloaded every day. Withsuch growth, the future is bright for the mobile game industry,according to the English language news website VietNamNet Bridge.

The great success of Flappy Bird, a Vietnamese mobile game, in the world market in early 2014 gave Vietnamese game firms a push.

FlappyBird has showed that the mobile game market has high potential, inwhich programmers have equal opportunities to create games as Nguyen HaDong did with Flappy Bird.

Le Hong Son, director of a gamedevelopment studio in Hanoi, said he began focusing on developing appsand games on mobile devices instead of websites in 2013.

However,he could see the great potential of the mobile game market some yearsbefore, when smartphones became more popular in the world.

Vietnamis believed to be one of the biggest game markets in Southeast Asia.With the strong technology development and the popularisation ofsmartphones, mobile games have favorable conditions to develop,according to Son.

Pham Cong Hoang, Deputy CEO of FPT Online,noted that the success of Flappy Bird has “awakened the Vietnamese gamedevelopment community”. Many programmers, who specialise in developingPC games, encouraged by Flappy Bird, have joined the mobile game market.

Developingmobile game proves to be a great choice for young programmers andstart-ups, because it does not require overly high invested capital.

“Youneed to pay for office expenses and workers’ salaries, but this is nottoo much. The most difficult thing you need to do is to find a team ofqualified game developers,” Son said.

Le Hoang Duong, a 28-yearold freelance programmer, who developed a mobile game three months agowith his own money, confirmed that one does not need to spend too muchmoney to develop games.

“The most important thing you need to dois to have good idea,” Duong said, adding that “rescue your pet” was themain idea of his game.

According to Son, one of the reasonswhich prompt young programmers focus on developing games is that theycan make big money quickly.

The major income of game mobile developers is believed to come from ads.

After finishing developing a game, the author can post the game into big app markets such as Google Play or Apple Store.

Onaverage, developers can earn 0.02 USD from every game download. Assuch, a game developer can earn 1,000 USD if his game has 50,000downloads.

Son said the income can also come from other sources, including download fees and In-app Purchases.

Accordingto Mwork, Vietnam’s mobile game market’s scale in 2014 is expected tobe nearly equal to the PC game market with the value of 210 million USD,or 3.5 times higher than in 2012.

The PC game market has seen growth slowing down with the revenue of 220 million USD in 2012 to 291 million in 2014 USD.

Meanwhile,a report of Newzoo, a market analysis firm, showed that there are 1.747billion gamers worldwide, including 1.2 billion people playing games ontheir mobile devices.-VNA

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