A number of solutions to help businesses develop strategy for better performance have been under discussion at the Vietnam CEO Summit in Ho Chi Minh City.

Themed “Reshaping strategic priorities for Vietnam’s large enterprises in the next stage 2014-2016”, the August 5 summit was attended by 300 representatives of businesses.

According to experts, the Association of Southeast Asian Nations (ASEAN) is viewed as a promising region with export turnover posting an annual average growth of 10 percent.

Foreign direct investment into the bloc registers an annual average rise of 15 percent, mainly in construction, banking, real estate and manufacturing.

Participants described Vietnam as a promising market in Southeast Asia with its strength in export capacity, competitive labour force and eye-catching tourist destinations.

Vu Minh Khuong from the Singaporean National University said the outlook for Vietnam’s economy will be brighter between 2014 and 2016 with low inflation rate and stable macro economy.

Local leading businesses were suggested adjusting their strategies in a more flexible manner, and enhancing their competitiveness, helping them adapt to changes in the country as well as the region.

Sharing experience in building the business strategy, J.D Bindenagel from the Boston Global Forum, said the risk management strategies and adaptation to multilateral negotiations are essential to draw investment and reap fruits in the international market.-VNA