An outdoor media campaign to raise awareness of wildlife trafficking was launched on April 28 by the Vietnamese government and the regional ASEAN Wildlife Enforcement Network (ASEAN-WEN).

Under the campaign, a large Vietnamese and English-language billboard on the road to the Noi Bai International Airport in Ha Noi was put up to remind residents and visitors that "Wildlife Trafficking is Punishable by Law."

The billboard also provides telephone hotlines for reporting wildlife crime. The sign features a photograph of a Tiger, an endangered species often illegally traded throughout the region despite its population in the wild dwindling to around 3,200 animals worldwide.

The campaign was a joint initiative of the ASEAN-WEN, Viet Nam ’s Forest Protection Department, TRAFFIC, Education for Nature-Viet Nam (ENV) and FREELAND, and is supported by the U.S. Government through the U.S. Agency for International Development (USAID).

Similar events were also being held in Vientiane , Laos , and Bangkok , Thailand./.