Thua Thien-Hue, Da Nang, and Quang Nam recently unveiled a joint campaign to promote tourism in their central region, home to numerous renowned beaches and world heritage sites.

The two provinces and city will kick off a campaign to introduce a programme featuring the “paradise-like beaches, islands, and world heritage sites” said the organisers at a press conference on January 9 in Ho Chi Minh City.

According to Vice Chairman of the Da Nang Department of Cultural, Sports and Tourism Tran Chi Cuong, the programme will focus on introducing new tourism options from all three localities in 2015, including a number of fascinating events, festive activities and tourism packages.

Da Nang will introduce new river tours, the Helio entertainment complex, a French village, the Asia Park, a night market on Han river, Vincom commercial centre, and more.

The city is also preparing for the 2015 Da Nang International Fireworks Competition, which will host participants from South Africa, Poland, Australia, the U.S., and Vietnam.

Thua Thien- Hue will continue to highlight the UNESCO-recognised Complex of Hue Monuments in Hue City by introducing new art performances and displaying traditional crafts at the heritage sites.

Building upon its two destination UNESCO World Heritage sites, Hoi An Ancient Town and the My Son sanctuary, Quang Nam intends to bolster eco-tourism and community tourism, including a special tour of 1.3 kilometers of the historic Ho Chi Minh trail. The province has also recently opened two new beaches, Ha Thanh and Ho Phu Ninh in Tam Ky distict, and is offering new travel package options.-VNA