The petition was filed in light of a regulation that is undergoing revision andsupplementation and that calls for an administrative penalty of between 5 and10 million VND (214-427 USD) to be imposed on cinemas that show movies pastmidnight.
This regulation, according to representatives of cinema-holding companies, hasbeen limiting the audience's opportunity to enjoy movies, and it is not in linewith the government's policy of diverse development of cultural services andhealthy entertainment at night.
Therefore, they urged the Prime Minister consider rescinding the provisions ofthis decree prior to its passage in November of this year.
According to a Lotte Cinema representative, midnight showings aren't presentlyoffered, but in the aftermath of the COVID-19 pandemic, the movie business ishoping to expand its hours in order to capitalise on holidays like Halloweenand Christmas.
In a number of countries, nighttime activities are not only viewed as appealingtourist and entertainment offerings, but have also become the primary source ofrevenue for the tourism and cultural sectors. This includes movie screenings,stated theatre chain executives.
Cinemas in Vietnam, especially in big cities like Hanoi, Da Nang and HCM City,contribute significantly to the demand and growth potential of retail,entertainment, and nightlife services.
Vi Kien Thanh, director of the Cinema Department, stated that the petition hadbeen received and that the Government and relevant agencies need consultations before making a final decision./.