Coca-Cola Amatil Indonesia (CCAI), an affiliate of the US-based Coca-Cola Co., will spend 500 million USD in the next three to four years to expand its presence in Indonesia.

CCAI public affairs and community manager Triyono Prijosoesilo said the move is necessary to generate growth amid stiff competition in Indonesia , tap into the market potential of the country’s population of 250 million, and meet the region’s greater demand once the ASEAN Economic Community is established in 2015.

He said Indonesia ’s positive economic growth boosted the Indonesian people’s purchasing power, enabling them to consume high-quality products. Indonesia is therefore an important destination for Coca Cola’s investments.

CCAI currently runs 10 manufacturing facilities in Sumatra, Java and Bali with 35 production lines, and will add another four lines early next year. This will increase the company’s overall production capacity to 2.18 billion litres each year.

An Indonesian official said the beverage and food industries could expand by 9 percent this year despite slowing economic growth.-VNA