Overview of the conference (Photo: VNA)

HCM City (VNA) – The Australian Consulate General in Ho Chi Minh in collaboration with Australia’s Victoria and Monash Universities held a conference in Ho Chi Minh City on October 25 on women and business in the digital era.

The event was part of a scholarship programme funded by the Australian government on the use of mobile devices to deal with small firm’s disadvantages.

Drawing a large number of female entrepreneurs and startups, the event aimed to give domestic firms a chance to learn international experience in optimising mobile devices and applications as well as social networks, while updating them on the Internet of Things and social networks in business.

Petra Bright, Australian Consul General in Ho Chi Minh City said the conference sought to improve awareness and skills helping women run their business effectively by using mobile devices and social networks.

Ngo Phuong Thao, Director of Anbooks company, introduced the Social Books application, which was launched in 2016 and runs on Facebook messenger and QR codes.

The solution helps readers, especially youths, seek opportunities to find mentors, she said.

Each book of Anbooks has a QR code helping readers avoid fake books and connect with the author and publishers, as well as those who also read that book.

Thao said that to be successful, women should optimise free or paid technology effectively, while using social networks to better understand customers’ demand and habits.-VNA