Vietnam’s crafting industry is turning to a new approach in designing and developing sustainable brands to tap into tough markets around the world.

The move is supported by a project, entitled “Developing designs of sustainable brands for the crafting industry in Vietnam”, which is funded by the European Trade Policy and Investment Support Project (Mutrap) via the Vietnam Handicraft Exporters Association (Vietcraft).

The 554,883 EUR project is considered as the first step in setting up a new trend of designing sustainable eco-brands, which has just taken root in Vietnam.

It aims to enhance the designing capability of small and medium-sized enterprises towards meeting standards of tough markets such as the EU.

Around 200 enterprises will be selected for the project, which also assists at least 50 companies with the development of their own sustainable product groups.

The Vietcraft said it offers assistance to enterprises in training and developing new designs, updating new consumption trends as well as holding classes on the latest designing and product trends.

According to Le Ba Ngoc, Vietcraft General Secretary, many Vietnamese companies have yet acknowledged the importance of developing sustainable designs as well as the need of regularly innovating products.

Only 5 percent of the total 1,600 industry enterprises comply with international standards on quality, society, and environment such as ISO, SA8000, BSCI, failing to gain a strong identity for Vietnamese craft products internationally, Ngoc said.-VNA