DaNang (VNA) – The Da Nang Department of Tourism launched the DaNang Smile campaign on September 19, as part of the effort to turn the coastalcity into a civilized, friendly, safe and attractive one to visitors.
Speakingat the launching ceremony, Vice Chairman of the municipal People’s CommitteeNguyen Ngoc Tuan said the event is part of activities in preparation for theAPEC Economic Leaders’ Week hosted by Da Nang in this November.
Thetwo-month campaign, the first of its kind in the city, calls on residents toshow their smiley faces to tourists, a small action with long lasting effectthat contributes to promote the Da NangFantastiCity brand.
Itfeatures mass media coverage of the campaign, the building of tourism codes ofconduct, and organisation of training courses for hospitality staff.
Lastyear, the Government allocated 400 billion VND (17.9 million USD) from thecentral government budget to support Da Nang’s preparations to host the 2017APEC Summit.
Duringthe week spanning from November 6 to 11, heads of state and CEOs from 21 APECmember economies will gather at the city for the key event of the APEC Year2017.-VNA