InterContinental Danang Sun Peninsula Resort in Da Nang city (Photo: InterContinental Danang Sun Peninsula Resort)

Hanoi (VNA) –
Many businesses operating in accommodation services in the central city of Da Nang have worked to improve their service quality, as the high-end accommodation segment is growing and investment in the segment projected to continue to rise in coming time.

Many accommodation establishments of three- to five-star are being built in the city, creating a foundation for development of middle- and high-end tourism.

Major projects under construction include the Ariyana Beach Resort and Suites Da Nang, JW Marriot, Hilton Bach Dang, My Khe Duc Long, Four Points by Sheraton, Golden Bay and Hai An, among others.

According to the municipal Tourism Department, domestic and foreign investment has been strongly poured into tourism services, especially in high-end tourism products. In addition to infrastructure, investors also paid attention to human resources development.

The number of holidaymakers in this segment has been on the rise, bringing big revenues for local hotels and resorts.

As of the end of April 2018, Da Nang is home to 712 accommodation establishments with more than 29,730 rooms, rising by 7,355 rooms compared to the same period last year. Of the lodges, there are 156 three- to five-star hotels with more than 18,000 rooms.

By the end of this year, the city expects to raise the number of lodges to 774 with 36,031 rooms. Da Nang targets to have over 920 establishments with about 45,600 rooms by 2020.

In 2017, total earnings of three- to five-star hotels made up 86 percent of the city’s accommodation service revenue with 7.7 trillion VND (337.62 million USD), a year-on-year increase of 52 percent.

Vietnam has witnessed an influx of international hotel brands and hotel management companies in the last few years, according to property consultant Savills Vietnam.

From 30 hotels with international brand names in 2010, the number had increased to 79 at the end of last year. The strong growth of the tourism sector has also given a boost to the hospitality industry.

Da Nang is a popular tourist destination in central Vietnam. The online marketplace and hospitality service Airbnb announced a list of the world’s top 10 destinations for the 2018, in which Da Nang ranked fifth in booking surges of up to 255 percent.

According to the Da Nang Department of Tourism, the number of visitors to the central coastal city is increasing with annual average growth of 20.06 percent in the 2013-2017 period.

In 2017, the city welcomed 6.6 million tourists, 2.1 times higher than the figure in 2013. The tourism industry generated 186,770 jobs in 2017 and grossed over 19.5 trillion VND (854.1 million USD) in revenues, 2.5-fold increase from 2013.

The city was ranked second in the list of the 10 most popular destinations among solo or couple travelers in 2018, according to the Republic of Korea’s Ticket Monster Inc.

The website said people who plan to travel abroad with family members chose Da Nang as the most popular destination.

The city is also the second-most popular destination among couple of travellers, followed by Bangkok (Thailand) and Guam (the US), it said.

According to the Vietnam National Administration of Tourism, Da Nang was said to be the best place to live in Vietnam with many world-recognised records. It is famous for My Khe Beach, one of the six most attractive beaches on the planet selected by the US’s Forbes Magazine in 2013, the cable line to Ba Na Hills at an altitude of 1,487 metres, and Sun Wheel, which is 115 metres in height and situated in Asian Park, Hai Chau district.

Besides, Da Nang International Airport was ranked third among the best airports in the world in 2014, according to a survey by Dragon Air.-VNA