Dak Lak (VNA) – Enhancing exports via Amazon, the world’s largestInternet retailer by revenue and market capitalisation, is an effective way tohelp staples of the Central Highlands province of Dak Lak reach out to theworld in the context that COVID-19 continues to wreak havoc on global economy,according to insiders.
At a conference held in the locality on January 20, experts discussed measuresto step up shipments via the e-commerce platform, and opportunities forVietnamese firms to boost cross-border sale. Besides, they shared solutions todeveloping brands in the digital era while introducing several support servicesto businesses who want to sell products on Amazon.
Vice Chairman of the provincial Department of Industry and Trade Huynh NgocDuong said that selling products on Amazon will help local goods engage inglobal value chain, adding many training courses were held to better localfirms’ understanding of e-commerce activities.
The department also worked with Alibaba and Amazon to pen suitable training forbusinesses to join the online retail sale system, he added.

Dak Lak province holds huge potential to ship several agricultural productsabroad such as coffee, pepper, rubber, cashew, honey, and handicrafts. Localbusinesses have paid due attention to distributing their products on e-commerceplatforms; however, most of them prefer traditional selling method.
From 2019, Amazon has opened up its platform for more than 100 Vietnamesefirms.
Chairman and General Director of MCC Group Phan Thanh Dung said MCC and AmazonVietnam are working together to help businesses across the nation sell theirproducts on the e-commerce platform effectively.
Currently, 25-30 percent of the Vietnamese goods sold on Amazon are handcraftsand agricultural products, which have been favoured by foreign consumers, hesaid, stressing MCC Group pledges support for Vietnamese firms and those in DakLak province in particular to develop brands and open booths on Amazon untilthey can operate independently on the platform./.