Le Khoi Nguyen, 20, from the Mekong Delta province of Dong Thap, has been crowned Mister Vietnam 2010, beating off 30 other contenders for the title in a pageant in the coastal city of Vung Tau.

He received a cash prize of 100 million VND (5,000 USD) and will represent Vietnam at the Mister International 2011 contest to be held in the Philippines .

The competition, which aims to honour the physical beauty, spirit and knowledge of Vietnamese men, was held for the first time in Vietnam , organised by the Bac Dau Entertainment Co, and broadcast on Vietnam Television's VTV9.

Do Ba Dat, 24, from HCM City, and Ha Trong Tai, 21, from Hanoi, were named first and second runners up and won 50 million VND (2,500 USD) and 30 million VND (1,500 USD), respectively.

During the final round of the contest on Jan. 1 night, Nguyen Nhat Duy won the title Mister Sport, while Pham Thanh was named Mister Talent and Vu Duy Hung was dubbed Mister Gentleman. The judges also presented the title of Mister Knowledge to Do Ba Dat, and Mister Environment and Mister Favourite to Le Kien Dinh. Each received a prize of 10 million VND (500 USD).

The judging panel included historian Duong Trung Quoc, designer Nguyen Manh Cuong, photographer Quoc Huy, anthropometrist Tham Hoang Diep, and Mr International 2010 Ryan Terry./.