Design contest aims to help ao dai go global hinh anh 1Ao dai designs at a show held in HCM City(Photo: VNA)
HCM City (VNA) - A design contest aiming to help Vietnam’s traditional ao dai (long dress) go global was launched on March 17.

It is jointly organised by the Ho Chi Minh City Department of Tourism and the municipal Women’s Union. 

A representative of the department said the event is hoped to create a source of inspiration for designers and students nationwide, and promote the image of the country’s traditional costume

It is to foster young people’s sentiments for and enrich documents on ao dai, turning it into a national intangible heritage

Entries will be accepted until April, encouraged to use traditional materials such as silk and brocade and to apply manual techniques so as to support traditional craft villages. 

Information on the contest can be found at a Facebook page and website of the HCM City Ao dai Festival at and, respectively./.