Jean-Paul made the statement in an interview with The Thao & VanHoa (Sports & Culture) newspaper after concluding a working sessionwith the Ministry of Culture, Sports and Tourism on October 4.
He said the publicity campaign was necessary in the final rounds ofthe competition to increase public awareness of the election, whichshould involve the Government.
Brazil’s President tookpart in voting for its key natural attraction as it was part of thenational pride and honour, said the chief of the world body evaluatingnew world wonders.
He said he understood that at thispoint, all Vietnamese considered Ha Long bay as the biggest wonder ofthe nation, which he said needs massive promotion and election campaignsto promote its image.
Jean-Paul advised Vietnam toavoid routines in campaigning while creating special initiatives toattract public attention, especially the young generation, to vote.
He said pictures of the site were not convincing enough as his bodyhad received numerous beautiful pictures from 28 candidates around theworld.
These pictures should be accompanied with strong messages, he emphasised.
Colourful figures should be invited to pose in the scene and take partin voting and messages on Ha Long Bay should be conveyed tointernational tourists, Paul advised.
The voting in the final round will be expanded to telephone calls and messaging, in addition to the internet.
He said he expected the Vietnamese people would bring their nationalspirit, which he saw with his own eyes in the Thang Long-Hanoimillennium anniversary, to the Ha Long Bay campaign.
The competition will not be decided by a group of people but by a majority in the world, Jean-Paul emphasised./.