Illustrative Image (Source: VNA)

Hanoi (VNA) – The Vietnam Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade has supported businesses to promote Vietnam’s farm produce and food products in the world, especially Asian markets such as China and the Republic of Korea (RoK).

Vietrade has sent many business delegations to the Chinese and RoK markets to carry out trade exchange programmes and join trade fairs so as to directly meet potential customers.

Recently, the agency has helped eight domestic enterprises in agricultural production introduce fresh and dried fruits at the Guangzhou International Fruit Expo 2018 in China’s Guangdong province, which also drew businesses from many countries in the world including Greece, Australia, Turkey, Spain, Chile, Thailand, Argentina, Indonesia and Malaysia.

A Vietrade representative said that Guangdong has been the biggest fruit importer in China, adding that the fair was a good chance for Vietnamese fruit producers and suppliers to promote their products and seek partners and customers, thus boosting their exports.

In the first five months of 2018, Vietnam’s vegetable and fruit exports to major markets saw a relatively high growth rate, with the highest rise recorded in the Chinese market, at 18.1 percent to 1.2 billion USD.

Vietrade commented that China remained Vietnam’s important market as exports to China accounted for 74.6 percent of Vietnam’s total vegetable and fruit export revenue in the first five months of 2018.

Vietnam’s vegetable and fruit exports to China enjoy advantages due to the market’s high demand, close geographic distance, and similarities in consumer taste.

However, quality requirements in the Chinese market has increased, therefore domestic firms need to enhance their products’ quality and study the crops in China to plant suitable fruits and vegetables, avoiding depreciation, the agency said.-VNA