Some 63 percent of Vietnamese people are choosing domestic products, doubling the rate from before the campaign “Vietnamese people use Vietnamese products” was launched six years ago, a senior official said, quoting the 2014 survey.

During a conference on July 24 to review the implementation of the campaign in the first half of this year, Deputy Minister of Industry and Trade Ho Thi Kim Thoa said 92 percent of the interviewees said they were aware of the drive, 54 percent of which personally involved in the campaign.

She urged the sector to focus on developing the domestic market in tandem with campaign implementation in order to enhance the competitiveness of domestic enterprises and the consumption of domestic products.

The Deputy Minister said the campaign has yielded positive changes, particularly in domestic product quality and design.

Le Viet Nga, Deputy Director of the Ministry’s Domestic Market Department, highlighted the major market share made-in-Vietnam products account for among products sold by domestic and international distributors.

As many as 50 promotion events, including trade fairs, have been organised to introduce domestic products to residents in rural, remote and mountainous areas across the country.

This year, the Ministry has invested in developing infrastructure facilities and enhancing technology application in enterprises under its management to improve their product quality and competitiveness.

Looking forward, it aims to boost the consumption of domestic industrial products by strengthening the connections among businesses in the northern and southern regions.

It also calls for government investment in promoting the campaign while mobilising social resources for the drive.

Prime Minister Nguyen Tan Dung has approved a project worth 228.93 billion VND (10.75 million USD) on increasing the consumption of domestic goods in close link with the ongoing campaign.

The two initiatives aim to increase the market share of domestic products in Vietnam to 80 percent by 2020.-VNA